Lynne Beverly Strang

NEW! The 4Ls: A Simple Way to Find Life Purpose

Many of us long for a sense of purpose, a reason to get up in the morning. But where do we begin? How do we break free from the same old, same old—and get started on a new path?

The 4Ls: A Simple Way to Find Life Purpose is one writer’s answer to this often-bewildering dilemma. Through personal, candid stories and an easy-to-follow template, Lynne Beverly Strang shows you how to find direction by getting a better handle on what you love, what you like, what you can live with, and what you loathe.

In The 4Ls, you will learn:

How to discover new, purpose-driven possibilities through a straightforward, four-quadrant technique that’s different and fun
Where to look for unnoticed or forgotten nuggets about yourself that can serve as the main ingredients of your life’s next chapter
What to do to get clarity on one key question that baffles many people seeking life purpose

Along the way, the book explains why “shared passion” should be the operative words for every cause, and how the Power of Three can lead to your big idea. You’ll also find sample results from other people who tried the 4Ls to get traction, plus a list of useful resources to deepen your self-discovery journey.

If you’re at a crossroads and want a way to move forward, The 4Ls: A Simple Way to Find Life Purpose is for you. A short read with a long-lasting impact, this little gem just might change your life.

Paperback and Kindle versions available on Amazon.

If They Can Do It, So Can You

Are you a boomer or Gen Xer who wants to start a business? Do you wonder if you have what it takes to make it happen? Could you use some insights and encouragement from others who became successful entrepreneurs later in life?

If you answered yes to any of these questions, you’ve come to the right place.

Late-Blooming Entrepreneurs: Eight Principles for Starting a Business after Age 40 features dozens of 40-and-older entrepreneurs, including some who were first introduced on this blog. They’ll tell you, in their own words, about the ups and downs of owning a business and what enabled them to succeed.

At the heart of the book are eight simple-but-effective principles these late bloomers followed to launch and build profitable businesses.

In addition, you’ll find:

Valuable insights on managing risk, retirement, money, family responsibilities, relationships, health and other possible roadblocks that can worry aspiring older entrepreneurs

Uplifting stories about everyday people who took a big leap and reinvented themselves

Ten action steps at the end of each chapter to make the principles work for you and your business idea

A networking approach that “pays it forward” while producing lasting business relationships

Worksheets to help you get a handle on your strengths-weaknesses and your money management skills

A list of useful resources that can provide you with the information and support you’ll need to get your business off the ground

Late-Blooming Entrepreneurs: Eight Principles for Starting a Business after Age 40 shows why the second half of life can be the right time to start a business. This easy, conversational read delivers a healthy dose of inspiration — and leaves you with the belief that you’re never too old to go after what you want.

Paperback and Kindle versions available on Amazon. Korean edition available from YES24, KYOBO Book Centre, and Aladin.

What Others Say . . .

``A Must Read!``

“A must-read for anyone regardless of their age bracket or generation, but especially for Baby Boomers.”

Ivana Taylor, Small Business Trends

www.smallbiztrends.com

``You’re Never Too Old to Dream Big``

“Every chapter ends with action steps you can take to make your business idea a reality. And the inspiration you’ll get from this book will make you believe that you’re never too old to dream big and go for it!”

NAWBO ONE | www.nawbo.org

``Critical Principals For Entrepreneurial Success``

“What you’ll find in Late-Blooming Entrepreneurs are critical principals for entrepreneurial success presented in a lively, entertaining manner through the words of entrepreneurs themselves. Specifically written for the 40+ age entrepreneur, the author answers essential questions and provides key information through a wealth of anecdotes, success stories, and action steps targeted to this group of nascent entrepreneurs. Ten-point checklists at the end of each chapter provide practical advice and easy steps for implementing winning ideas in your own business. I highly recommend this book as a guide to business startup and growth.”

Mary Beth Izard, Acheve Consulting

www.consultach.com

``A Valuable Resource For Professionals``

“Lynne Strang has extracted some memorable ‘lessons learned’ from many successful late-blooming business owners, providing just the right balance of storytelling and practical do’s and don’ts. The book is a valuable resource for professionals ready to take risks and start out into the new world of entrepreneurship.”

Len Forkas, Milestone Communications

www.milestonecommunications.com

``A Well-written Book``

“A well-written book that’s organized and easy to follow, with upfront stories, research and ten ‘Now What’ action items in each chapter.”

Steve Gladis, Ph.D.

www.stevegladisleadershippartners.com

``Practical, Proven Advice``

“Lynne understands entrepreneurship and late bloomers. I wish I had this book when I became an accidental entrepreneur at age 40. It’s filled with practical, proven advice from dozens of entrepreneurs who know the realities of starting a business as a mid-life adventure.”

Jim Horan, The One Page Business Plan Company

www.onepagebusinessplan.com

``I Wish I'd Had It When I Started``

“A great mix of story and advice, doled out in very accessible chunks. Any late-blooming entrepreneur would be lucky to have this book as his/her bible. I wish I’d had it when I started freelancing.”

Joanne Lozar Glenn, www.JoanneLozerGlenn.com

``Great Book!``

“Great book filled with excellent examples, case studies and advice.”

Rebecca Flansburg, Franticmommy.com

www.franticmommy.com

``Practical And Inspirational``

“Late-Blooming Entrepreneurs fills an important need for the many boomers who’ve decided to take the entrepreneurial path. They’re far more likely to succeed if they read and internalize its lessons. The book is both practical and inspirational – practical in that it outlines the specific challenges of starting your own business, inspirational in that it makes one realize that others who’ve succeeded have experienced – and overcome – many of the same problems you’ll encounter. And, given the increasing uncertainty of traditional retirement plans (underfunding, demographics), Late-Blooming Entrepreneurs provides a useful guide to all those seeking a more secure economic future. Financial independence is a goal that many will be pursuing in an increasingly uncertain world. Late-Blooming Entrepreneurs is a most useful guide to all translating their pre-40 skills into a successful marketable commodity. A useful and educational book for all fledgling entrepreneurs.”

Fred Smith, Competitive Enterprise Institute

www.cei.org

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